What is URL shortener?
It means convert Long URL to short URL like http://www.tricks4me.com/15-best-url-shorteners/ to https://goo.gl/MwfLtR using the URL shorteners you can also track location, browser, and a number of clicks on this link.
Why is it important?
• Sometimes your link size is very long so it is good to convert it in short size and easy to share, tweet.
• Sometimes you share something and you want to track total clicks on that link and track location of clicks.